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Excuse my French. But this is a serious topic we’re discussing here, and I needed your full attention.
I have spent more of my life than I would like to admit being told that I was doing too much. Too forward. Too loud. Too confident. Too intimidating. This is a strange accusation to receive when, from the inside, the feeling is not superiority at all. It is not even performance at first. It is simply a private knowledge that you like yourself, that you are capable of more, that you do not want to speak about your own life as though it is already finished. But confidence, especially in a Black girl, is rarely allowed to remain innocent. It gets translated by other people before it reaches the room. Self-belief becomes arrogance. Clarity becomes attitude. Ambition becomes delusion. You begin to understand that some people are not offended because you think you are better than them. They are offended because you have not agreed to think less of yourself.
That is the emotional problem I am trying to write towards. Not manifestation as a trend, not manifestation as a Pinterest board, not manifestation as a candle-lit request made to the universe in the tone of an Amazon Prime order. I am interested in what happens when a woman finds language for the part of herself that other people have tried to make embarrassing. I am interested in the moment self-belief stops being an abstract virtue and becomes something you can hear, repeat, borrow, dance to, caption and rehearse. I am interested in what happens when music gives shape to a feeling you have always had but were taught to distrust.
BKTHERULA’s music makes me apply for shit. I’m serious. I have listened to DROPWHENIDROP while filling out applications I was objectively underqualified for. Not because the music suddenly convinced me success was guaranteed, but because for two minutes and forty-eight seconds, limitation stopped sounding final. When she insists that she cannot be stopped, it affects my nervous system. It makes hesitation feel boring and super lame. It makes impossibility sound overdramatic, like a story somebody else wrote and expected me to obey. The song does not hand me a plan. It does not make me richer, smarter, more qualified or more prepared. It gives me an emotional posture. For the length of the track, I am less loyal to doubt.
That distinction matters because people deliberately misunderstand manifestation. It is easy to mock women online for speaking in affirmations, posting abundance captions, calling themselves chosen, acting like the life they want is already on its way. Some of it is ridiculous, of course. Some of it deserves to be laughed at. But ridicule can become lazy when it refuses to ask why the language is so seductive in the first place. Women do not
repeat “I’m that bitch” because they all literally believe confidence is a magic spell. They repeat it because repetition serves a purpose. A sentence can become a handle. A lyric can enter the room before courage does. Sometimes belief does not change your life by manifesting an outcome; sometimes it changes your life by changing your behaviour. You send the email. You leave the group chat. You post the cover. You ask for the opportunity. You stop apologising for wanting.
Ice Spice’s “How can I lose if I’m already chose?” should not work as philosophy, which is partly why it does. Grammatically, the sentence collapses almost immediately. It is not polished. It is not trying to be. That is the freedom of it. The line does not ask to be corrected because correction is not its purpose. Its purpose is emotional accuracy. It speaks from the place many women are trying to reach, the place where rejection is not interpreted as final evidence against the self. The lyric escaped the song because it gave people something useful. Girls reposted it after rejection emails, after breakups, after humiliations they had to pretend did not touch them, after recording covers in bedrooms they were desperate to outgrow. At that point, the phrase stopped functioning only as music. It became emotional infrastructure.
By emotional infrastructure, I mean the language that holds you up before life does. The sentences, songs, jokes, captions and private rituals that help you keep moving when your external circumstances have not caught up to your internal sense of scale. This is why the internet has become such a strange rehearsal room for women. Captions are not just captions. Selfies are not just selfies. Lyrics are not just lyrics. A woman publicly calling herself beautiful, abundant, chosen, expensive, rare, divine, annoying, iconic, unreachable, is not always announcing a fact. Most of the time, she is building a route. Sometimes she is practising a version of herself before she has the material conditions to live as that version full-time. Judith Butler’s claim that identity is performatively constituted begins to feel less abstract here. Online, you can watch repetition teach the self where to stand.
Representation mattered to me because I did not yet have language for the feelings. I have always liked myself. Genuinely. I can say that plainly now, though even that sentence still feels socially dangerous in a woman’s mouth. I like being with me. I can sit with myself, talk to myself, laugh with myself, enjoy my own company without immediately turning solitude into lack. But that comfort did not appear from nowhere. Music helped grow it. Music gave me women who sounded at home inside their own self-regard. Flo Milli, Megan Thee Stallion, BKTHERULA and Ice Spice did not invent my confidence, but they gave it a room. They made the feeling culturally audible. They showed me that liking yourself did not have to be whispered, diluted or disguised as a joke before it could be allowed to exist.
That is why this music changed more than my confidence. It changed my boundaries. Once you begin to like yourself without apology, access changes. People notice. Especially people who were comfortable with the version of you who had no boundaries, who could be reached at any hour, who could be guilted into softness, who could be made to explain
herself until she was exhausted enough to give in. Self-regard rearranges the terms. Suddenly, people can no longer reach you the way they used to, and some of them become angry about it. They call it attitude. They say you have changed. They accuse you of thinking you are better than them, when what they are really grieving is the loss of unlimited access. Confidence is not just an internal feeling. It has social consequences.
This is where Black femininity becomes central, not decorative. Black women are constantly expected to hold emotional weight for everyone else. Families. Friendships. Communities. Entire internet ecosystems, honestly. People come to Black women for reassurance, language, softness, strategy, survival. So when Black women begin using language to hold themselves instead, something becomes unsettled. Contemporary manifestation culture feels emotionally connected to that lineage. Not because Black women invented belief, but because Black women have historically had to create emotional expansiveness inside environments designed to reduce them. Imagination becomes survival before it becomes aesthetic.
bell hooks writes about Black women attempting to construct sexuality apart from racist and sexist impositions, and I think about that when I listen to Megan Thee Stallion and Flo Milli. Their confidence feels too intentional for people because it refuses the old bargain. Women are expected to be desirable, but not too aware of their desirability. Beautiful, but
humble. Marketable, but grateful. Sexual, but still available for moral judgement. Megan and Flo Milli reject the etiquette completely. They do not perform desirability as something granted by an external gaze. They perform it as knowledge. Already known. Already claimed. Already in the room before anybody else arrives to approve it.
Flo Milli’s Conceited is self-mythology in its purest form. When she says she has been “that bitch” since before birth, the exaggeration is not a flaw in the argument. It is the argument. Self-mythology is not lying about yourself; it is refusing to let the world be the only author of your scale. It is the story you tell before the paperwork comes through. It is confidence with a family tree. The line rejects the idea that self-belief has to wait for proof, applause, awards, money, a blue tick, a man, a room, a gatekeeper or a committee. Megan Thee Stallion’s Cocky AF works in a similar register. Megan does not sound like someone auditioning for recognition. She sounds like someone reminding the world that recognition is overdue. These artists rarely speak in the future tense. Their confidence does not sound aspirational. It sounds administratively delayed.
Performed inevitability is the phrase I keep returning to because it names the specific charge of this music. It is not simply confidence. Confidence can still sound like a mood. Performed inevitability sounds like a woman behaving as though her arrival has already happened, even when the world has not yet updated its records. That performance is not empty. It generates momentum. It changes how the body moves through uncertainty. It makes refusal easier. It makes desire less embarrassing. It allows the listener to borrow, for a moment, the emotional conditions of a life they are still building.
This is why online hyperfemininity does not feel artificial to me in the way people often claim. Artificial is too simple a word. Rehearsed is better. Visible is better. Practised is better. The nails, the captions, the lip gloss, the mirror pictures, the gym selfies, the “soft life” declarations, the abundance language, the carefully staged proof of becoming. These things can be shallow, yes, but shallowness is not the whole story. Sometimes performance is a bridge. Sometimes a woman has to practise being seen before visibility feels safe. Sometimes she has to exaggerate the self in order to access the self at all.
The internet mocks this because earnestness embarrasses people now. Especially feminine earnestness. Especially Black feminine earnestness. There is something culturally humiliating about visibly wanting more for yourself as a woman. The same internet that demands self-branding, desirability, confidence and constant visibility will punish a woman the moment the labour becomes too obvious. Delusional. Cringe. Main character syndrome. Doing too much. But doing too much has always been one of the accusations thrown at women who refuse emotional smallness. It is a disciplinary phrase dressed up as taste.
I keep returning to these women and these songs because they make expansiveness feel emotionally possible. That feeling is not small. It is not a substitute for money, safety, opportunity, housing, healing or structural change. It is not a fantasy that erases reality. It is the feeling that allows a person to move before reality has softened. Apply for something. Leave something. Begin something. Speak louder. Become visible before they feel ready. The music did not make me believe success was guaranteed. It made me less obedient to the idea that limitation was final.
Saidiya Hartman writes about Black women creating lives within impossible conditions, and contemporary manifestation culture feels connected to that instinct toward self invention. Not fantasy exactly. Survival. Emotional architecture capable of sustaining people before their circumstances materially change. A way of practising a future version of yourself before your life has fully caught up yet. For Black women, this kind of imagination is not decorative. It has always been tied to endurance, pleasure, refusal and the stubborn insistence that a life can exceed what has been permitted.
So I am not writing about manifestation because I think the universe is a delivery service. I am writing about it because I know what it feels like to need language for a self you already sense but cannot fully explain. I know what it feels like to like yourself and be punished for
it. I know what it feels like to hear a woman speak about herself without apology and feel something inside you sit up straighter. That is not delusion. That is recognition.
Manifestation, in this sense, is not certainty. It is rehearsal. It is returning to yourself until the return becomes easier. It is borrowing confidence from a song until your own voice gets louder. It is refusing to narrate yourself as temporary. It is making a life feel possible before it becomes visible.
That is why this is a concept for me.
Butler, J. (1990). Gender Trouble: Feminism and the Subversion of Identity. Taylor and Francis, pp.34–38.
Dazed (2021). Supermodels Carla Bruni and Karen Elson speak out against sexual harassment. [online] Dazed. Available at: https://www.dazeddigital.com/life-culture/article/54034/1/why-are we-so-obsessed-with-main-character-energy [Accessed 20 May 2026].
Genius. (2018). Megan Thee Stallion – Cocky AF. [online] Available at:
https://genius.com/Megan-thee-stallion-cocky-af-lyrics [Accessed 27 Apr. 2026].
Genius. (2022). Flo Milli – Conceited. [online] Available at: https://genius.com/Flo-milli conceited-lyrics [Accessed 28 May 2026].
Genius. (2025). BKTHERULA – DROPWHENIDROP. [online] Available at: https://genius.com/Bktherula-dropwhenidrop-lyrics [Accessed 28 May 2026].
Hartman, S. (2019). Wayward lives, beautiful experiments. Serpent’s Tail. hooks, bell (1992). black looks: race and representation. Routledge.
Levin, I. (2026). Hyper-Femininity and Simulation in Post-Internet Contemporary Art. [online] Phaidos.com. Available at: https://phaidos.com/articles/hyper-femininity-and-simulation-in-post internet-contemporary-art [Accessed 25 May 2026].
Partridge, K. (2022). Ice Spice Remains Confident & Quotable On New Song ‘Bikini Bottom’. [online] Genius. Available at: https://genius.com/a/ice-spice-remains-confident-quotable-on new-song-bikini-bottom [Accessed 27 May 2026].